When it comes to devising a marketing plan and creating a brand both in image and philosophy, the customer is not always right. Still, as package designers, we have a responsibility to our clients to see to their success.
What Makes A Package Design Appealing?
Have you ever wandered the aisles of your favorite grocery store on a fresh morning of your day off? You’re feeling good, well-rested. Families are shopping, things are busy in that leisurely way that weekends offer many people. You have your grocery list in hand but you can’t help but let your eye wander to new selections. Why do people browse in stores if they already know what they need? A shopping trip should be a get in get out affair, yet it seldom is. The answer is: because you’re seeking something appealing. The only question, will you find it?