Is The Customer Always Right?

When it comes to devising a marketing plan and creating a brand both in image and philosophy for , the customer is not always right. Still, as professionals in packaging design,, we have a responsibility to our clients to see to their success.

Client Satisfaction is Important in Food Label Design

Many clients have come to us with grand designs and dreams for their brand. This is completely understandable. After all, without passion is it truly likely anyone would go through the risk and financial and emotional investment that starting a business entails? Unlikely.

So, when we take on a client and we want to build up a great packaging and label for their product, there is inevitably a time when there is going to be disagreement between the client and the designer. This is a natural part of the process, after all, nobody just hands their brand off to another company and wants zero say in how it looks.

However, what happens when a client's desire to see their product's labeling and branding look a certain way is going to harm their sales? Food label design is not entirely about what YOU think looks good, it's about what looks good and is eye-catching amongst a sea of other brands who have good looking labels and design. Scarcely anyone with a product in a supermarket enters the fray with a poor design. If they do, they either must be selling miracles to compensate, or they won't be in business for much longer.

Does it Sell?

If your products hits the shelves and it's not moving, there's a big problem. Now you're stuck with something that—despite being a great product, is not appealing to people's first instincts properly. But hey, at least YOU like it, right? Didn't think so.

We know this can come across as somewhat aggressive or harsh but trust us when we say that we always have our client's best interests at heart. It's heartbreaking for anyone to put a lot of time into a product and it's dead on arrival just because of a poor choice of packaging design direction.

Beverage and Food Label Designer

One example of the hundreds of products we’ve completed

Ron Hansen label design has guided over 1000 brands to success through expert packaging and label design as well as top tier consulting that has been refined through many years of owning businesses of our own making. From wine, candy, display companies, media buying, ad agencies to a label print shop!

There are many talented designers out there, but only a few successful products, have you ever wondered why that is? It's because making a good-looking design is the easiest part. Making a good-looking design that appeals to the demographic you're looking to market to? Now that's what requires smart marketing and years of experience.

Don't let your brand-new product die on the shelves. Contact us to consult about your product today so that we can make sure you stay on shelf selling for years!