Transparency within Branding & Marketing
Food packaging design plays a pivotal role in the branding and authenticity of the food that consumers are purchasing.
Packaging with a quality design and labelling pays dividends in educating the customers on the products that the manufacturers want them to actively purchase.
The ideal packaging design should cover the essential information that way customers can make informed decisions as it relates to their health & wellness.
Information on nutrition and allergens is vital for the legal & regulatory components, but on the other hand, customers appreciate the transparency of what their favorite grocery items consist of, additionally, they can discern products that have similar iterations from the competition!
Boosting Your Sales
A food & beverage design that is chop-full of information about the product is vital, but so too are the visual aesthetics.
Think about it; We all associate design with some of our favorite food & beverage products. Whether we choose to believe it or not, this is part of the reason why we have such an easy time in establishing loyalty with these brands.
For the advertising component, people are drawn towards pretty visuals whether it’s through architectural or digital design. Like, the McDonald's golden arches, for instance.
Every time any of us is captivated by those arches, something clicks in our heads and triggers feelings of hunger & nostalgia.
Effective marketing through branding & advertising will sway consumers in the right direction, essentially pulling at their heart strings. You’re working to build trust with the consumers, and it doesn’t stop with the design.
This process of branding and selling is encompassed within its own funnel.
You can constantly find information on various food & beverage products through social media, TV, or from word of mouth referrals and suggestions.
Public Opinion Of Your Products
As previously mentioned, trust is crucial when trying to establish loyalty through quality branding and advertising. This will also spur the public perception of your product.
When you have a stellar food & beverage design, the morale and popularity of your brand will continue to soar.
You can take something mundane like peanut butter or cream cheese and completely alter its physical appeal with a captivating design.
You could argue that quality design won’t do damage control for products that are severely lacking in the flavor department, but the psychological component of designs & their impacts speaks for themselves.
The taste of something is more subjective, and public opinion on flavor will vary from person to person. It’s certainly important, but this will never take away from the time you put into creating an eye-catching packaging design.
Working With Ron Hansen Strategic Branding
The team with Ron Hansen Strategic Branding has effectively handled the design/marketing efforts of a variety of brands. To date, Ron Hansen Strategic Branding has sold over 750 million in retail
products worldwide
If you’re actively seeking a redesign for your food & beverage products as a means of garnering more brand loyalty and recognition, you can contact the team at Ron Hansen Strategic Branding by calling 425-513-8822 or visiting our website at https://www.ronhansen.com/