Brand Strategy Help

The Brand Strategy section guides you through a series of questions designed to get you thinking thoroughly and precisely about your advertising and marketing plans.

Click each option, on the left side bar, to guide yourself through a series of inquiries about your product or service. This will help you formulate an effective sales strategy.

Each question analyzes a key aspect of your product or service, your audience, and your sales message. Choose from the comprehensive list of responses at each step so that you can precisely define the important elements in your advertising and marketing plan.

Use the Notes section to add additional comments. To navigate to other sections, use the navigation tab bar at the top of your display.

This part of the help section explains how to use the Brand Strategy section of Brand Strategy.


  1   After the initial opening, you'll be taken to the first option of Brand Strategy. At any time, you can go to other topics by clicking any one of the 17 topic buttons on the left, or by clicking the left (back) or right (next) arrows at the bottom of the screen. You can also click on the Help option, located on the tab bar at the top of the screen for more information.  
  2   Click on the Response menu located right below the question. A list of possible responses appears. Notice that you can scroll to view the complete list.  
  3   Click on the most appropriate response on the list. You can change your mind and make your selections as much as you'd like. You can also use the Notes box to type in additional comments.  
  4   Proceed to the next question by clicking on the Right button or directly selecting the desired option from the panel on the left side of the screen.  
  5   If desired, choose the Report command, from the link at the top right of the screen, to view all your notes and answers at once. Once the report is visible, you can click on 'Print' button of your browser to get a hardcopy of the report.  
  For some topics, you can fill in subcategories for each topic to get a more accurate information, such as indication of the people you want to reach, and of the problems that may come up as you put your plans into action, etc÷. Simply click on a menu to view the list of responses for that category. For example, in Prospects, you can click on "Education" and select "High School" to fill in the blank. The Brand Strategy section works best if you answer all 17 questions (and all the subcategories within some topics), and consider each question carefully. When you've responded to each question, you are ready to move on to the next section.